How Quanterium works, and the plan behind it.
The problem, the record, AI Triage, Mooku devices, vets, security and the roadmap. Open chapters are here in full. The chapters with our own figures are in the investor room.
Pre-launch. Nothing described here is live yet. This page is not an offer of securities.
Contents
- 00How to read thisWhat’s live, what’s planned, and which chapters sit in the investor room.Open
- 01Executive summaryThe company, the product and the thesis on one page.Part open
- 02The problemFour failures in pet health, and the one missing record behind all of them.Open
- 03The solutionOne profile per animal, and the loop between owner, device and vet.Open
- 04The Quanterium platformSeven features, three coming ones, and the plans.Open
- 05AI Triage and AI safetyUrgency, never diagnosis, and the rules the AI works under.Part open
- 06Mooku devicesFive devices that write to the same record, and what’s planned inside them.Part open
- 07Vets, Pet Partners and go-to-marketWhy the clinic is the planned channel, and where local businesses fit.Part open
- 08MarketThird-party market figures, and where we start.Part open
- 09Competition and why we winWhat owners use today, and three reasons the record can win.Part open
- 10Business model, pricing and unit economicsThe revenue streams, the launch price and the thresholds the model depends on.Investor room
- 11Security and platform architectureLocation treated as physical safety, and the controls we’ve committed to.Part open
- 12Roadmap and milestonesSix years of themes, each a target that depends on funding.Part open
- 13Team and governanceThe founder, and the first roles we’ll hire.Part open
- 14Capital and use of fundsHow the company is funded, and what the funding pays for.Investor room
- 15Assumptions, risks and scenariosEvery assumption the plan rests on, how proven it is, and the response to each risk.Investor room
- 16Investment caseThe case for the company and the strongest reason against it, side by side.Investor room
- 17Sources and document statusWhere each figure comes from, and how current this edition is.Open
- AAnnex A: Wallet, coins and cardsThe wallet, what Mooku Coin and Quanterium Coin are for, the loyalty and insurance cards.Part open
#How to read this
This whitepaper is written to be checked, not to impress.
That line opens our business plan, and it sets the rule for everything below. Where we know something, we say so. Where something is a plan, it’s labelled as one. Where we haven’t proved something yet, we don’t pretend we have.
Where things stand
Quanterium and Mooku are pre-launch. Nothing in this document is live yet. Each feature carries its status: in development, targeted for a year, or planned and subject to regulatory advice. Mooku devices are in development, targeted for 2027, subject to funding and testing.
Open chapters and the investor room
Chapters marked Open are here in full. Chapters marked Part open show what we can publish and say what’s held back. Chapters marked Investor room hold our own figures: pricing, unit economics, capital, and the assumptions and risks behind them. They’re open to wholesale and sophisticated investors under NDA.
#Executive summary
Quanterium is being built to hold your pet’s complete health record and tell you how urgently they need a vet.
My Pet Health is the company. Quanterium is the platform: the health record, AI Triage and, targeted for 2027, telehealth. Mooku is the family of connected devices owners will put on their animals. Mooku, powered by Quanterium, developed by My Pet Health: one company, one platform, one product family.
The thesis
Pet healthcare produces data at every touchpoint and keeps almost none of it, and whoever finally keeps it owns something no competitor can buy. The record is the business, not the collar. Month one it is a convenience. Year six it is irreplaceable.
How it starts
Free to start, because the record should never sit behind a paywall. It works with no device at all. We launch in Australia first, then the United States.
In the investor room
The figures behind this summary are in the investor room.
Unlock in the investor room#The problem
Clinics hold notes. Insurers hold claims. Owners hold a drawer of paper.
Pet health data is generated constantly and stored nowhere the owner can reach. Our business plan describes four failures. They’re the same problem wearing different clothes.
- Nobody holds the whole animal. Vaccination certificates are on paper. Clinic notes sit in software the owner can’t open. Prescriptions stay with whoever dispensed them, and insurance lives in a separate portal. The person making the decisions and paying the bills has the worst view of the animal’s health of anyone involved.
- Care starts too late. Nothing watches the animal between visits. Dental disease, weight-driven joint damage, renal decline and breed-linked cardiac conditions are all manageable early, and all expensive and uncertain late.
- Cost is high and cover is rare. Cost shapes what owners do. In 2022, 68% of Australian pet owners said they had considered not going to the vet when they needed to, driven partly by cost (Animal Medicines Australia, Pets in Australia 2022).
- No trusted voice between visits. Owners turn to search engines and social media, and none of them knows the animal.
At 11pm, when the only question is whether this is an emergency, generic advice is worth nothing.
All four trace to one missing thing: a permanent, structured record the owner can reach. Build it and the others become solvable.
Quanterium and Mooku are not diagnostic tools. If you’re worried about your pet, talk to your vet.
#The solution
One profile per animal, kept for life.
A vaccination is entered once and is there for life. A weight from a routine visit joins a trend instead of vanishing into a file. A prescription becomes a reminder.
Observe, interpret, act
- ObserveMookuLocation, activity, temperature, heart rate and behaviour: data an owner could never enter by hand.
- InterpretQuanteriumHolds the record, assesses urgency and surfaces preventative windows.
- ActThe vet and partnersTurn insight into treatment, and treatment back into the record.
The relationship is a loop, not a line. Mooku observes, Quanterium interprets, the vet acts, and the outcome returns to the record.
Built for the people around the animal
Care Circles give partners, family, walkers, sitters and boarding kennels what they need, without handing over an account.
The design rule
The record works with no device at all. Hardware enriches it. Hardware is not a precondition for it.
Manual entry, record import and a photo of a vaccination card are enough to start.
Mooku devices are in development, targeted for 2027, subject to funding and testing. Mooku devices are not diagnostic or medical devices; talk to your vet.
#The Quanterium platform
Seven features, all reading from one record.
- Lifetime Health Passport
- The permanent, portable, structured record: vaccinations, consultations, medications, weight, diagnoses and receipts. Exportable at the owner’s direction.In development
- AI Triage
- Answers one question: how urgently does this animal need a vet. Grounded in its own history, breed and age. Never names a condition.Planned · subject to regulatory advice
- Preventative Timeline
- Designed to surface breed- and age-specific screening windows, so owners can plan them with their vet.In development
- Adherence Engine
- Parasite prevention, vaccination and medication scheduling, calibrated to weight, breed, location and season. Always as prescribed by the vet.In development
- Real-Time Alerts
- Location, health and behaviour alerts to the owner and their vet, written straight to the profile.With Mooku devices · 2027
- Vet Data Integration
- A structured history delivered into the consultation, plus telehealth access.Targeted for 2027
- Care Circles
- Shared access for partners, family, walkers, sitters and boarding, without handing over an account.In development
Coming
- Claim-ready records
- Designed to help an owner assemble a claim for their own insurer. We’re not an insurer or a broker.Planned · subject to regulatory advice
- Memorial Mode
- The hardest moment in pet ownership, handled properly. Records preserved, billing stopped, a door back for the next animal.Targeted for 2027
- Vet Mode
- A clinic-facing summary before the animal is through the door.Targeted for 2028
Plans
Free to start. The record should never sit behind a paywall.
- Free
- The record, manual entry, document storage and basic reminders.
- Premium
- AI Triage, the Preventative Timeline, the Adherence Engine and Care Circles.
- Premium + Device
- Premium with a Mooku device and its connectivity.Targeted for 2027
- Family
- Several animals in one household.
Pricing will be announced at launch.
Under the hood
Cloud-native and API-first on AWS, designed to carry millions of profiles and thousands of clinics.
#AI Triage and AI safety
Triage, not diagnosis.
AI Triage is designed to answer one question: how urgently does this animal need a vet? It answers from the animal’s own history, breed and age, and it never names a condition.
Planned · subject to regulatory advice
Three outcomes
- Emergency
- Call your vet or the nearest emergency clinic now.
- This week
- Book a vet visit in the next few days, and go sooner if it gets worse.
- Watch at home
- Keep an eye on it. If it happens again or anything changes, call your vet.
The rules it works under
- Urgency only
- It does not name conditions and it does not prescribe. When it’s uncertain, it recommends a vet.
- No secrets in prompts
- Who can see what is enforced in the retrieval layer, never in the prompt.
- No training on records
- Model providers will be held to contractual no-training terms.
- Redaction
- Personal details are removed before anything is written to a log.
- Clinical governance
- Designed to draw only on clinical guidelines curated under a Veterinary Clinical Lead, a planned hire.
This one design decision cuts regulatory and liability exposure sharply, keeps vets on our side, and answers the question owners most want answered.
In the investor room
How the AI is set up, how its clinical knowledge base is run, and where our legal advice on triage stands.
Unlock in the investor room#Mooku devices
Five ways to keep an animal safe, healthy and findable.
- Health Collar
- The flagship. GPS, activity, temperature, heart rate and respiration, sleep, bark and anxiety monitoring, LED night safety.
- Super Lead
- Walk-time tracking: steps, calories, speed and acceleration, with owner and dog identification.
- Heart Harness
- Cardiac and respiratory monitoring for higher-risk and older animals, and breeds with known predispositions.
- NFC Microchip
- Tap to identify. It helps a vet, shelter or finder reach the owner, with what’s shared up to them. It doesn’t replace a registered microchip.
- Home Guard
- The base station. Safe zones, virtual fence and lost-dog mode around the property.
Planned specification
- GPS
- LTE-M
- Bluetooth LE
- LoRa (TTN)
- RFID
- NFC
- QR code
- Accelerometer
- Temperature sensor
- Acoustics
- Microphone
- Speaker
- Camera
- LED
- Lithium-ion battery
- IP66 and IP68 rated
The Mooku QR collar
Every Mooku QR collar is a scannable link to a pet’s record. It’s a printed tag, not electronics. If someone finds the pet, they scan the tag and can reach the owner, with what’s shared up to the owner.
Planned
Mooku devices are in development, targeted for 2027, subject to funding and testing. Mooku devices are not diagnostic or medical devices; talk to your vet. Specification is planned, not final.
In the investor room
Launch sequencing, device cost targets, certification and our design partner.
Unlock in the investor room#Vets, Pet Partners and go-to-market
Our primary channel is the veterinary clinic, the highest-trust touchpoint in pet ownership.
Plan
We will not compete with vets. We’re built to bring a structured history through their front door, and authority stays with them. Vet Mode, a clinic-facing summary before the animal is through the door, is targeted for 2028.
For partners, the plan is free software for vets, insurers, councils and associations, with co-branded enablement, training and events, and dedicated account management. No partnerships are signed yet.
Pet Partners
Local pet businesses will be able to reach nearby owners with promotions targeted by suburb, city or nationwide. Every promotion is reviewed by Quanterium before it goes live, and partners see status, views and clicks in their own dashboard. The partner network starts as a directory and earns its way up.
In the investor room
Channel stage targets, channel priorities and how we plan to keep owners month after month.
Unlock in the investor room#Market
A large category, entered from two directions.
- Global pet care
- USD 289.17 billion in 2026, forecast to reach USD 499.06 billion by 2034, a compound annual growth rate of 7.06% (Fortune Business Insights, Pet Care Market report, updated 28 Sep 2026).
- United States
- USD 158 billion spent on pets in 2025 (American Pet Products Association, 26 Mar 2026).
- Australia
- 73% of households have a pet: 31.6 million animals, and about A$21.3 billion spent on them each year (Animal Medicines Australia, Pets in Australia, Sep 2025).
Two tracks
- Australia
- The proving ground: product, pricing and the vet channel, validated here first.Plan
- United States
- The growth engine: the larger market, entered once Australia has shown the model works.Plan
#Competition and why we win
We are not taking share from an incumbent. We are creating a behaviour.
What owners use today
- Trackers
- Tracking-led. The data never becomes a portable clinical record.
- Telehealth
- Episodic. No memory between consultations.
- Clinic software
- Built for the clinic. The owner can’t get in.
- Doing nothing
- A drawer and a memory. Free, universal, already installed, and it fails exactly when it matters.
Point solutions and Quanterium
| Point solutions | Quanterium | |
|---|---|---|
| Health data | Trapped in one app | One portable, lifelong profile |
| Coverage | Hardware, or telehealth, or an app | Record, intelligence, devices and network |
| The vet | Usually bypassed | Reinforced. Authority stays with them |
| Value over time | Falls after the novelty | Compounds with every entry |
| Security | Consumer app baseline | Zero trust, to a health-data standard |
Why the record can win
- The record gets more useful with every entry. A collar depreciates. Six years of one animal’s structured health history can’t be bought, copied or rebuilt, only accumulated.
- The vet clinic is our planned primary channel. We’re built to arrive inside the consultation with a structured patient history, not to go around the vet.
- Triage, not diagnosis. It answers the question owners most want answered, and it keeps the vet in charge of the medicine.
Quanterium isn’t live yet. The comparison describes what it’s being built to be.
In the investor room
The fourth advantage in our plan, and the reasoning behind it.
Unlock in the investor room#Business model, pricing and unit economics
In the investor room
The four revenue streams and how they fit together, the launch price, and the churn and acquisition-cost thresholds the model depends on.
Unlock in the investor room#Security and platform architecture
We hold medical records and household locations. We build accordingly.
A pet tracking collar is a household location beacon. Aggregated, that’s a burglary map. We treat location as a physical safety matter, not a privacy one: the strictest controls, and the shortest retention of anything we hold.
- Zero trust
- Nothing is trusted by where it comes from. Identity and authorisation will be checked at every boundary.
- Encryption
- AES-256 at rest. TLS 1.3 in transit, between our own services too. Keys rotated by a managed service.
- Access
- Multi-factor sign-in for all staff, least-privilege roles and short-lived tokens. Nobody holds open access to the full record set, including the founder.
- Payments
- Card numbers will be tokenised through a PCI DSS provider, so we never hold them.
- Logging
- Every access to a record is logged, so any look at a record can be accounted for.
- AI
- Authorisation is enforced in the retrieval layer, never in the prompt. We never ask a model to keep a secret.
- Delivery
- Security tests block every release. No direct commits, including by the founder.
- Resilience
- Multiple availability zones from launch, immutable backups and tested restores.
- Testing
- An external penetration test before launch.
- Breaches
- Affected users and regulators told within 72 hours, in plain language.
These are commitments for launch, not certifications. We don’t claim ISO 27001 or SOC 2.
In the investor room
Security costs, how the controls are staged, the weaknesses we’re closing, and our resilience targets.
Unlock in the investor room#Roadmap and milestones
Where this goes if the milestones land.
Plan
- 2026 · Foundation
- The record, triage and the security baseline, in progress.
- 2027 · Product and revenue
- Mooku device family targeted. Vet integration and telehealth in the app.
- 2028 · Scale
- Vet Mode. Predictive analytics. Enterprise APIs. Claim-ready records, subject to regulatory advice.
- 2029 · Resilience
- Multi-region architecture. An expanded partner ecosystem.
- 2030 · Automation
- AI governance maturity. Autonomous infrastructure. Broader digital services.
- 2031 · Infrastructure
- An established international platform, operating as pet health infrastructure.
Every year is a target, and each depends on funding.
In the investor room
Seed milestones, the next 90 days, and hiring by stage.
Unlock in the investor room#Team and governance
Ricco Laroso, Founder & Chief Executive Officer, has built businesses across four countries and five industries, with experience in hardware sourcing and international operations.
The first roles
- Head of Engineering
- Builds the platform and the security baseline it runs on.
- Veterinary Clinical Lead
- Owns clinical governance for AI Triage and every health article.
- Vet Partner Channel Manager
- Works with clinics on what would actually help them.
- Electronic Engineer
- Takes the Mooku devices from design to something you can test.
- Marketing Manager
- Tells owners what this is, honestly, and finds the first of them.
In the investor room
Governance today, how the board forms, and how we report to investors.
Unlock in the investor room#Capital and use of funds
In the investor room
How the company is funded, how funding is released, and what it pays for.
Unlock in the investor room#Assumptions, risks and scenarios
In the investor room
Every assumption the plan rests on and how proven it is, each risk with its response, and three scenarios.
Unlock in the investor room#Investment case
In the investor room
The case for the company, and the strongest reason against it.
Unlock in the investor room#Sources and document status
- This edition
- October 2026. Written before launch, and updated as the plan changes.
- Business plan
- My Pet Health Business Plan 2026–2031, Version 2.0, July 2026. The main source for chapters 1 to 13.
- Security
- Annexe B, Security and Platform Architecture, Version 3.0. The source for chapter 11.
- Wallet and coins
- The Connected Pet Health Ecosystem, the wallet and digital-asset annex for 2026–2031, and the owner’s decisions of October 2026 on the cards. The source for Annex A.
- Operations and sales
- Operations, Organisation and Corporate Governance (Volume 4, Version 2.0) and Sales Strategy, Customer Success and International Growth (Version 1.0). Both are in the investor room as issued.
- Third-party figures
- Fortune Business Insights, Pet Care Market report (updated 28 Sep 2026); American Pet Products Association (26 Mar 2026); Animal Medicines Australia, Pets in Australia (Sep 2025, and the 2022 edition for the cost figure in chapter 2).
- Where sources differ
- We use the corrected, sourced figure. Figures we couldn’t source aren’t used.
My Pet Health Pty Ltd · ABN 26 672 552 699. Questions about this document: hello@quanterium.io.
#Annex A: Wallet, coins and cards
One wallet, two coins, and cards with your pet’s name on them.
The wallet is one balance and one statement for every pet-related payment: the vet, the groomer, the sitter, the partner shops. It’s non-custodial, so owners hold their own keys and we never hold customer funds. Nothing personal goes on a blockchain, and no contract that touches money goes live without an independent audit.
Wallet targeted for 2027
- Mooku Coin
- For paying. Vets add it as a payment option through the Quanterium wallet, and it works at partner shops and on Mooku devices and subscriptions.Concept · targeted for 2028
- Quanterium Coin
- For investors. Planned for eligible investors once our lawyers approve it. It isn’t needed to use the app and it isn’t for sale.Concept · subject to legal approval
- Loyalty cards
- Mooku cards in Bronze (5% off), Silver (10%) and Platinum (20%), in the app and as a physical card with the pet’s name on it.Planned
- Pet insurance
- Quanterium pet insurance in Bronze and Platinum, planned with a licensed insurer, with claims built from records the app already holds. We’re not an insurer.Planned · with a licensed insurer
Neither coin is issued until counsel confirms its classification. Nothing in this document is an offer of coins, securities, insurance or any financial product.
In the investor room
Each coin’s job, uses and regulatory path, the design choices that decide which rules apply, the programme’s phases and cost, and what we’ve ruled out.
Unlock in the investor roomThe locked chapters are in the investor room.
It’s for wholesale and sophisticated investors. You’ll confirm you’re eligible, accept an NDA and enter the access code we give you.
This page is not an offer of securities and is not financial advice.