The proving ground
Product, pricing and the vet channel, validated here first.
PlanBuilding the health record pet care has never kept.
My Pet Health is building Quanterium: one lifelong health record for every pet, AI Triage that tells owners how urgently they need a vet, and Mooku devices that add to the record. We’re pre-launch, starting in Australia.
This page is not an offer of securities. Investor material is shared only with eligible investors, under NDA.
The thesis
The record is the business. Not the collar.
Pet healthcare produces data at every touchpoint and keeps almost none of it. Whoever finally keeps it owns something no competitor can buy.
Clinics hold notes. Insurers hold claims. Owners hold a drawer of paper. Quanterium is being built to keep all of it in one record per animal, which the owner controls and the vet can read.
Entries in one dog’s record48
IllustrativeMonth one it is a convenience.
Year six it is irreplaceable.
The market
A USD 289 billion category with no shared record.
Every figure on this page is third-party, dated and linked to its source.
- Global pet care market · 2026
USD289B
Forecast to reach USD 499 billion by 2034, a compound growth rate of about 7% a year.
USD 289.17 billion in 2026, forecast to reach USD 499.06 billion in 2034, a compound annual growth rate of 7.06%.
Source: Fortune Business Insights, Pet Care Market report, updated 28 Sep 2026 - United States · 2025
USD158B
Spent on pets in the United States in 2025.
Source: American Pet Products Association, 26 Mar 2026 - Australia · 2025
73%
of Australian households have a pet: 31.6 million animals, and about A$21.3 billion spent on them each year.
Source: Animal Medicines Australia, Pets in Australia, Sep 2025
Australia to prove it. The United States to grow it.
The growth engine
The larger market, entered once Australia has shown the model works.
PlanWho the record is for
31.6 million animals in Australian homes. One record each.
Not just dogs and cats. Birds, rabbits, horses, lizards and backyard chickens all see vets and need someone to keep track. The record works the same for every one of them.
Illustrative records. Quanterium is in development.
Why it can work
Three reasons the record can win.
- 01
The record gets more useful with every entry.
Features get copied in a quarter. Six years of a pet’s history don’t. The longer an owner keeps the record, the harder it is to replace.
- 02
The vet clinic is our planned primary channel.
It’s the highest-trust touchpoint in pet ownership. We’re building for vets, not around them: authority stays with the vet.
Plan - 03
Triage, not diagnosis.
AI Triage will never diagnose or prescribe. It answers how urgently a vet is needed, and when it’s unsure, it recommends a vet.
Planned · subject to regulatory advice
The films
See it in motion.
Three concept films: the app with My Pet Friends, how the whole market works, and the Mooku collar. Everything in them is in development, and the screens are illustrative.
One pet’s life in one record: the passport, reminders, AI Triage, the care circle, and My Pet Friends with verified IDs.
The record in the middle, the wallet that pays everyone it’s owed to, two coins with two jobs, loyalty cards, insurance and the road to 2029.
The collar, the family of devices around it, and what each is designed to do.
Point solutions and Quanterium
Owners piece pet health together from separate tools.
Trackers, telehealth apps, clinic software, or a drawer and a memory. Here’s what one record changes.
Point solutionsQuanterium
Health dataTrapped in one appOne portable, lifelong profile
CoverageHardware, or telehealth, or an appRecord, intelligence, devices and network
The vetUsually bypassedReinforced. Authority stays with them
Value over timeFalls after the noveltyCompounds with every entry
SecurityConsumer app baselineZero trust, to a health-data standard
Quanterium isn’t live yet. The right-hand column describes what it’s being built to be.
How we work
Written to be checked, not to impress.
That line opens our business plan, and we hold the company to it. Here are three things we’ve ruled out.
We will not diagnose.
Urgency, yes. A diagnosis is a vet’s job.
We will not compete with vets.
We’re built to bring a structured history through their front door.
We will not launch a marketplace on day one.
The partner network starts as a directory and earns its way up.
Founder
Ricco Laroso
Founder & Chief Executive Officer
Ricco has built businesses across four countries and five industries, with experience in hardware sourcing and international operations.
The first hires are planned as we raise: engineering, veterinary clinical governance, the vet channel, electronics and marketing. More about My Pet Health
The full plan is in the investor room.
It’s for wholesale and sophisticated investors. You’ll confirm you’re eligible, accept an NDA and enter the access code we give you.
This page is not an offer of securities and is not financial advice. My Pet Health Pty Ltd · ABN 26 672 552 699.